AmaBujwa is a name taken from the French word Bourgeois which means "belonging to or characteristic of the middle class, typically with reference to its perceived materialistic values or conventional attitudes".

Amapantsula were even more popular in the 90's.
They also played a huge role in influencing most of our kwaaito artists like Arthur Mafokate, Mandoza, M'du and even the popular group known as TKZee which consists of Tokolo Tshabalala, Kabelo Mabalane and Zwai Bala. Amapantsula were now taking over the fashion culture in Soweto and people outside Soweto saw Amapuntsula as thugs and sometimes you wouldn't be allowed in certain areas if you dressed like a Pantsula so the trend had to change and AmaBujwa were introduced.
These guys earned everything they had and they were the working class kind of Pantsula.
Still using the Damara look with a bit of a twist, they made the look look good, they were smart and most popular group of guys that lived in Soweto and because they worked it was easy for them to get girls, they also created they own style of dancing or jive "esiBujwa'' as they would call it in Soweto.
AmaBujwa trended around Soweto and shebeen owners loved it when AmaBujwa showed up in their shebeen cause they knew that people would be entertained by AmaBujwa and it's because these guys loved to dance and entertain crowds and people loved AmaBujwa.

In the 80s AmaDamara played a huge role in influencing our music.
Freddy Gwala one of South Africa's musician produced a track paying tribute to amaDamara.
As the years went by the name amaDamara changed with the years and the fashion style changed as well, during this period the fashionista called themselves amaPuntsula and they did things differently from amaDamara they added colour in their fashion statement and they knew how to dance which made them more popular than amaDamara and these guys were not the working class kind of a guy, these guys were thugs and everybody was scared of them because they caused trouble every where they went.
AmaPantsula wore ALL STARS and chinos with floral shirts or colourful golf t-shirts and they drove expensive cars which were either stolen or borrowed and they had money to flash around to attract girls and girls loved that these guys lived on the edge and could give them anything they wanted.
Girls loved the fact that if you were dating a Pantsula you would go to all the parties that were happening around Soweto and you would get in for free if you were dating a Pantsula and no other guy would approach you or try to talk to you if you were a girl and your boyfriend was a Pantsula.
AmaPantsula had their own language they called it "Tsotsi Taal" which is a mixture of Afrikaans and zulu, sesotho, setswana and other langauges and the whole purpose of this language was so that the Damaras don't hear what the Pantsulas were planning and also so that they are distinguished from amaDamara.

"It was 1970 when a group of guys decided to start a fashion group that would represent who they are and where they come from. These guys were popular in their neighbourhood and they had the money to buy expensive clothes but these guys were a working class group.
They called themselves AmaDamara, AmaDamara become popular for their fashion statement and the everybody wanted to be a Damara  so the guys decided to start a neighbourhood dress up competition and it became a success and it also gave them an opportunity to put their name on the map as the best dressed people in Soweto and so the trend went all over Soweto, but now it was neighbourhood against neighbourhood and it became the most popular competition in Soweto and everybody wanted to show that their neighbourhood is the best neighbourhood when it comes to fashion.
The neighbourhood that won would be crowned the Most Fashionable Kasi and they would be respected around Soweto but other Kasi's would want to take the crown and would set up challenges on the side to try and get the crown from the champions. AmaDamara were respected for their fashion style and they always came up with different style mixing it with their original look to make it look more fashionable. "

Creative Brand Communications.
In CBC we are given an assignment where we have to choose between three brands my Home Town, Chicken Licken and Lucky Star.
I chose my Home Town but i had to find something that makes my home town unique, so i looked deep into the history of my town and i found it's unique element..
so sit with me as i take you on a journey of my  HOME TOWN and it's unique fashion trends.
The story is a story of AmaDamara.
The story begins in 1970.

The three Wise Men traveled for days before they could reach their destination.
Upon their arrival they were met by the GATE KEEPER.
One of the wise men went to greet the gate keeper.
''Hello Joseph" he said
''Hello Balthazar'' replied Joseph.

The men were now close to the place where the star was.

As they approached an unknown village they met a men who couldn't speak but he told them a melodic story.

He then gave them an instrument that had strings.