More than just a BIKE.
During the first phase of the design-thinking process WE realize that it would be smarter to target a larger audience than the tech-freaks who would by an expensive commuting bike.
The reasons are simple : they discovered that a lot of Americans are “intimidated by cycling“, the reasons being various (roads, technology, culture etc.). Long story short, Shimano decided to tackle this problem by proposing “a whole new category of bicycling [that] might be able to reconnect American consumers to their experiences […] while also dealing with the root causes of their feelings of intimidation“. The concept Coasting was born.
After looking at the Shimano Design thinking concept, i dug deep to find out where does this machine called a bicycle come from and I found thAT, it's been around for years and it's ORIGINAL name is VELOCIPEDE, it was coined a BICYCLE in France in 1860.
HOW DO I USE THIS MACHINE IN A CREATIVE WAY?
In my creative thinking I thought of adding the bike in photoshoots as a prop for models but not changing the design of the BIKE nor the purpose of the bike.
I took the concept of EXPLORING YOUR WORLD like AN ARTIST combined it with SHIMANOS THINKING and I came up with CYCLOTOURING.
Using bikes to explore our WORLD not just for cycling.
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